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The interest in Civil War, as evidenced by the viewership numbers for its trailer(s) to date, is a testament to not only the Marvel superhero film's "event" status, but (arguably) the strength of the Captain America movie brand in particular. Another comparable trailer would be the debut trailer for Jurassic World, which racked in 53.9 million views during its first four days on YouTube and Facebook (falling above Age of Ultron, but below Civil War). Civil War's first trailer was actually the third most-viewed trailer this past week according to ZEFR, behind the Ghostbusters reboot trailer - which, in its second week of release, earned some 14 million views after debuting with around 20 million views during its first week (side note: the Ghostbusters' trailer's total social media views were much higher). THR, with the assistance of Internet analytics firm ZEFR, has revealed that Captain America: Civil War's second trailer has gotten 62.6 million views across YouTube and Facebook during its first four days of release by comparison, The Force Awakens' trailer #1 earned 64.6 million in that time, while Avengers: Age of Ultron's debut trailer accumulated 50.6 million views.
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In fact, only Star Wars: Episode VII - The Force Awakens' initial trailer earned more views across YouTube and Facebook during its comparable launch than Civil War's second trailer. No one can say for certain right now, obviously, but awareness and/or general interest in Civil War is clearly quite high, judging by the number of views that the movie's second trailer accrued during its first four days of release alone - to mention noting of how it led to a jump in viewership for Civil War's first trailer, too.
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Question is, just how high will the third Captain America movie fly at the box office, when all is said and done? Marvel Studios' recently-unveiled second theatrical trailer for Captain America: Civil War - the film that shall formally kick off Phase 3 of the Marvel Cinematic Universe - has (no surprise) gone over quite well with the Marvel fanbase, thanks to its slick presentation and construction and of course, the appearance of the new Spider-Man (Tom Holland) at the conclusion.